The Untold Stories of 'The Store,' Verona, PA

Cyd and Kendall standing outside of the original storefront of the 'The Store', which is now occupied by 'Otto’s Shoe Store'


The Untold Stories of 'The Store,' Verona, PA

Author: Kendall Dunn

Museum Studies Intern at Contemporary Craft - Fall 2017

Through my fall internship at Contemporary Craft, I have been conducting research on the life of Betty Raphael, the woman who brought modern art and craft to Pittsburgh. Before Betty Raphael’s work led to the creation of what is now Contemporary Craft, located in the Strip District of Pittsburgh, she opened the city’s first modern art gallery called 'Outlines Gallery.' She collected and displayed artworks by renowned modern artists Alexander Calder and Paul Klee, among others. After this stage in her life, she found a crafts store in Verona, PA, titled 'The Store for Arts, Crafts, and People-Made Things,' and reopened it under her management.

To learn more about the physical landmark of the Store and Raphael’s legacy in the Verona community, a group of student interns and staff from the History of Art department ventured to Verona, PA, about thirty minutes from Pittsburgh. We drove up on the main street, Allegheny River Blvd, where the small town began. Our purpose was to find the original location of the ‘The Store’ and investigate its history as art historians. With the town being so incredibly small, we were able to track down the original location of 737 Allegheny River Boulevard in 1971, which is now occupied by the shoe store, 'Otto’s Shoes.' (In 1973, the Store would relocate to a bigger space, a few blocks down the street, at 719 Allegheny River Boulevard, now occupied by the fitness center 'No limits. Sport performance').

As we scanned the outside of the building we saw the store owner looking at us curiously from inside.  We met the owner, Larry, and learned from him that he knew little about Betty Raphael, taking over this storefront around ten years ago. Before he moved into the building, his friend, Gloria, housed her store there, and before that, the whole entire building was used as a theatre. Larry also disclosed information regarding his father’s involvement in the art world when he was younger. His father owned Geisler Brothers Art Dealer on 5627 Penn Avenue in East Liberty. His father was mainly in charge of making safety and instructional posters for the steel factories in Western Pennsylvania. Later on, he offered Larry the family business but Larry decided to pursue shoe sales.

As another possible lead for information about Betty Raphael, Larry then directed us to Gloria, the owner of 'Gloria’s Fixations.' Gloria, too, did not know much history of the storefront and did not have any knowledge regarding Betty Raphael. But, she did direct us to our next destination: The Verona Municipal Building which houses a special history room of Verona.

The History Room contained information about the railroads, the community, various pictures, objects, newspapers, and other documents. We learned that the Social Women’s Club was a huge part of Verona’s community. Additionally, there were many scrapbooks that recorded the crafts and arts that occurred in the 1960’s and 70’s.

While we did not discover any specific mentions of Betty Raphael, we did enjoy learning more about the history of Verona. Now, when I resume my work at Contemporary Craft, looking through the personal scrapbooks of Betty Raphael, the visit has made me curious even more curious about the owner of 'The Store.'

Explore Kendall’s SCALAR storybook project here

Learn more about the Collecting Knowledge Pittsburgh initiative here

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